Live workshop · Blueprint 2: Offer
Selling services Selling outcomes
Leave with a rebuilt service-tier structure, pricing, and a proposal you can use in your next sales conversation.
- Format
- Half-day, live on Zoom
- Group size
- 20–30 owners per session
- Investment
- $297
- Next session
- Dates announced soon
Your offer is the fastest lever you have.
Most MSPs sell a menu of services and compete on price. The ones that grow sell outcomes, to the clients they actually want.
Restructuring how you package and price your services changes who buys, what they pay, and how fast you close. It’s the quickest measurable win in the whole Operator to Architect framework, which is why it’s where we start.
You won’t sit through theory. You’ll bring your own tiers, prices and client list, and rebuild them live, with Shawn and a small group of MSP owners.
The agenda
Three and a half hours. Six working blocks.
A short intake beforehand means you arrive with your real numbers.
- 0:00
Operator vs Architect
Why selling services caps your growth, and what changes when you sell outcomes instead.
You leave withThe shift, with real MSP examples
- 0:20
Client fit
Score your current clients on fit, value and long-term potential.
You leave withA clear picture of the clients you want more of
- 1:00
Tier rebuild
Retire the bare-minimum tier and design tiers around the outcomes your best clients buy.
You leave withA draft tier structure
- 1:45
Pricing & margin
Price each tier for the margin you need, not the market’s lowest bid.
You leave withA priced tier sheet
- 2:30
Presenting & closing
How to present tiers so clients choose the one you designed for them.
You leave withA proposal template and talk track
- 3:10
Hot seats & next steps
Live feedback on your tiers, then one move to make this week.
You leave withYour first action, plus an invitation to apply
What you keep
Templates you’ll use the same week.
- Tier builder template
- Pricing & margin calculator
- Client-fit scorecard
- Proposal template & talk track
- Full session recording
After the workshop
- 30 days in a dedicated workshop channel of the members’ community
- A group implementation check-in two weeks later
- Your $297 credited toward the Mastermind if you join within 60 days
Testimonials
Results from rebuilding the offer
Working with Shawn helped us add $1 million ARR in under a year, but the real value was how he shifted our approach. He’s been where we were and knew what it was like, which made his advice even more 'impactful'. Shawn helped us focus on scalable growth like building strong relationships, delegating effectively, and leading with purpose. Revenue became a byproduct of doing things the right way. If you’re serious about growth, Shawn’s the guy you want in your corner.
- ★★★★★
“We would have about 4 clients a year. After Shawn's helpful instructions, 4 in one month. Higher than I've ever had in 20 years.”
Chantale BenoitCEO, Frontier Solutions
- ★★★★★
“The very first call that I was on, I immediately was aware of the value and was happy that I spent the money to do it.”
Tristan McKeePresident & CEO, Get it Right Solutions
- ★★★★★
“At the beginning of this year, our business was down about 25%. Now I'm happy to say that we're actually ahead of last year by about 8%.”
Craig MaxwellOwner, The Computer Connection
- ★★★★★
“If you've got your baseline set up and you're asking why it isn't clicking, and you want to scale your MSP to the multi seven figure level, Shawn's for sure the guy for you.”
Adam Totounji
- ★★★★★
“The information that you shared and the ideas that you shared were really great and insightful.”
Naheed Shivji
- ★★★★★
Shawn's guidance on restructuring my MSP IT company has been truly invaluable in catalyzing essential transformations to our business model. His insights have played a pivotal role in helping establish a sustainable and robust future marketing engine for our organization.
Patrick SchmeikalSep 2024 - ★★★★★
Shawn asks poignant questions that drill down to your core offering, helps you articulate what sets you apart, and immediately generates multiple suggestions and ideas to consider for taking your business to the next level. A brief meeting with Shawn goes a long way for business planning.
Frank FowlerApr 2024 - ★★★★★
It was a great pleasure talking with Shawn about business strategy and growth. He helped me evaluate my business ideas with an outside perspective and gave me some excellent advice on how to expand my connections. I am very thankful for Shawn's expertise.
Lubos KuzmaJan 2025 - ★★★★★
My initial consult with Shawn was super insightful. He was able to zero in on what I was wanting to accomplish and we came up with an engagement plan pretty quick. Also really appreciated the zero pressure mentality of the initial meeting. Definitely worth the time to talk to Shawn as he’s got a wealth of knowledge and experience to pull from.
Marc PerreaultOct 2024 - ★★★★★
I appreciated the opportunity to chat. Shawn offered a couple of actionable suggestions I found useful to help improve our marketing to prospective MSP clients.
David FultonDec 2024
$297 · Half-day, live on Zoom
Rebuild your offer in one afternoon.
If you don’t leave with a rebuilt tier structure, you get a full refund.
Reserve your seatDoing $500K+ and want the full framework?
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